Category: Remote Selling

Three touches, each with a different job. One makes the conversation real. Two carries something new. Three closes the loop and lets them go. Then you stop — which is the part that protects both of you.

Three seconds to earn the call. Three minutes to make the value land. Three touchpoints to follow up, then stop. The structure I put on every phone call so the call does not run me — and so I can still do it on the four hundredth dial.